Select Spritz

Born in Venice in 1920, Select immediately becomes the go-to brand for the all Italian aperitif tradition. Initially sipped straight, in the 60s Select jumps on the Spritz trend, establishing itself as the essential bitter for the traditional Venetian Spritz recipe. Select communicates the unmistakable sensorial experience tied to the ritual of drinking a Select Spritz through images that are able to stimulate taste, smell and sight at once.

Client

Select Spritz
Agency

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Role

Post Production

Effetto’s post-producers cleaned up all the environmental imperfections in the images. They calibrated them and worked on colours to create a warmer and brighter tone. To accentuate the ice effect, droplets and condensation were accentuated or created from scratch.

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Select Spritz

Client

Agency

Role

Execution

Effetto’s post-producers cleaned up all the environmental imperfections in the images. They calibrated them and worked on colours to create a warmer and brighter tone. To accentuate the ice effect, droplets and condensation were accentuated or created from scratch.